A premium tea gift box
The brief from Unilever involved designing and developing a bespoke premium tea gift box for selected winners of the Dutch national lottery.
At the beginning of the project, Alexir Creative were tasked with exploring different gift pack alternatives that would fit the brief for this particular occasion. We amassed a collection of pots, tins, boxes and chests and presented these back to the Unilever team along with visuals of how they might look.
Through various rounds of presentations and eliminations the final pack was chosen: a bamboo box. During the development process features were added to the box to enhance the premium nature of the gift. This included a magnetic closure, thumb cut opening, laser burned logo and FSC logo along with compartments within to hold the different tea flavours.