Alexir Partnership is sowing the seeds for Lurpak
The promotion saw Lurpak rewarding consumers for their ‘good food choices’ by encouraging them to grow fresh herbs at home. Free seeded pellets were attached to 7.3 million 500g Lurpak Slightly Salted and Lurpak Lighter packs. With four herbs to collect during the promotional period – basil, thyme, dill and parsley.
Jeremy Keable and Tom Sene, Managing Director and Sales Director at Alexir Partnership said: “We were thrilled to have been trusted with the print and co-packing of this new Lurpak on-pack promotion. As one of the only companies in the UK who can both manufacture the packaging and contract pack these sorts of volumes in such a short space of time, we love getting involved with such exciting projects and Lurpak never fails to deliver.”
Charlotte Buswell, brand manager at Lurpak, commented: “This is an incredibly exciting promotion for us. We are very pleased with the results and the look and feel of the pack”.
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