Batchelors Pot Shots Shelf Ready Packaging

At the Alexir Partnership it’s fairly common that one of the group's divisions is approached to work on a project for a customer which then changes or expands and in turn ends up involving all sections of the Partnership. Premier Foods, the UK’s largest food producer, is one customer who takes full advantage of what the Alexir Partnership, and in particular Alexir International, can offer.

An initial enquiry from Premier to Alexir Co-Manufacturing, regarding a co-packing project for a new range of dried instant pasta snacks, led to a group-wide co-operation including the production of a cost-engineered SRP (Shelf Ready Pack) by Alexir International.

History of the product

With this project the Premier team knew exactly the style of SRP they were looking for as the key here was to bring a completely new product to market on time and on budget. The initial SRP concept involved gluing during its production and this meant the price was over budget.

By looking closely at what was required Alexir International was able to re-engineer the tray and removed the need for any gluing, thus reducing machine running time and therefore cost. Although the tray appears simple it actually took weeks of testing, trialling and revisions before we finally found a solution that met with Premier’s stringent quality and price expectations, proving once again that the Alexir Partnership really can take any packaging challenge from design to delivery. This project incorporated the group's packaging division (production of cartonboard sleeves), the International division (design and sourcing of lidding and SRP solutions) and the co-manufacturing division (assembly of all packaging components as well as actual packing of ingredients).

Launch

In November 2010 Premier launched the new Batchelors Pasta Pot Shots range into supermarkets across the UK, since then sales have continued to grow rapidly. The Pasta range has subsequently been followed by a Noodle range which launched UK wide in February 2011.

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