The Alexir Partnership has two packaging formats shortlisted in the Carton board Pack of the Year category at the prestigious UK Packaging Awards 2017.
The Alexir Partnership have two packaging formats that have been shortlisted in the Cartonboard Pack of the Year category at the prestigious UK Packaging Awards. The finalists were announced this week by the organisers after the judges, including representatives from Tesco, Sainsbury’s, Coca-Cola, Marks & Spencer and Mondelez, examined a record number of entries. The ceremony takes place at the Grosvenor House Hotel, London on 22 November 2017.
The two selected entries from Alexir are essentially nested food trays made from cartonboard. At a time when supermarkets are being urged to create a plastic-free aisle in every store the two pack formats from Alexir are ideal to start this process. They are the Sainsbury’s Taste the Difference carton bard punnet for fresh tomatoes and the Halopack® tray currently on shelf in the chiller units in M&S.
Alexir entered the Sainsbury’s Taste the Difference tomato punnet which is a cartonboard alternative to the APET tray. It may not be completely plastic-free but it replaces the black tray and is a step in the right direction. It also protects and promotes the delicate produce – two essential requirements for good packaging! The punnet is made of fully recyclable FSC cartonboard and has reverse print options for branding and recipe ideas. This pack has also been shortlisted for the Carton Excellence Award organised by the European trade associations Pro Carton and ECMA.
Tom Stone, Senior Sales Manager at the Alexir Partnership and Project Manager said, “This was one of my first projects when I joined the Alexir Partnership and I am very proud of it. It has been great working on a pack format that contributes in a small way to saving the planet as well as functioning effectively as a piece of packaging.”
The second pack format to be shortlisted is the Halopack® by Alexir. The Halopack®is a board-based MAP capable food tray and is produced from sustainable cardboard. It is also designed to extend the shelf life of daily fresh food over conventional carton-board tray options due to an extensive EVOH barrier, thus reducing food wastage. The cardboard packaging has a patented design that is fully sealable with a unique inline production system for optimal conservation of the packed product. The Halopack® is one of the most rigid, hermetically sealed board trays in the retail market. M&S was the first retailer to use the innovative packaging format in the UK and it gives the ready meal fish dishes and the pre-cooked chicken range real stand-out on shelf against other more common packaging formats.
David Tonkin, Packaging Development Manager for 2 Sisters Food Group commented “I saw an opportunity for the Halopack® to be used within our business and the route to market with M&S was a great fit as the Halopack® can be hermetically sealed with the additional benefit of the board and film components of the tray being easily separated by the consumer. Alexir were good partners in the project management and in delivering a smooth launch.”
The Alexir Partnership are unique in the UK in that they are the only business in the food sector that can create, package and pack products from design to delivery within one enterprise. One of the divisions is an independent printed folding carton manufacturer, offering both lithographic and digitally printed packaging, primarily for use within the food and branded goods industries. It is at the Edenbridge carton manufacturing site where both pack formats are printed. The Alexir Partnership are exhibiting at the Packaging Innovations Show 13-14 September at Olympia London on stand F26. They will be showcasing their portfolio of carton board based packaging on a new eco-friendly stand.
Click here to attend.