The Alexir Partnership were thrilled to be approached by the new and exciting company Tastesmiths to create their authentic DIY Curry Kit sleeve packaging.
The range consists of six dishes; the more well-known dishes being Korma, Balti, Madras and Rogan Josh. The lesser well-known ones, albeit equally delicious, are Goan, Makhani (aka Butter Chicken) and Presian Khoresh. The idea behind the bundles of top quality ingredients and spices is to encourage cooking from scratch – but made easy for the time-poor shopper. Alexir worked directly with Tastesmith’s designers to create the colourful and eye-catching designs of each curry kit pouch and card.
Tastesmiths was the brainwave of a mum and daughter team who have spent many years together in the kitchen cooking and baking.
Sally (Mum with a background in cookery teaching) and Stef (eldest daughter) work extremely well handpicking and selecting hard-to-find, top quality ingredients and spices, which they grind from whole. This quintessential duo are both highly experienced in ethnic cooking and like to develop recipes and dishes that they know work and that we love preparing and eating!
What’s more, because they hate waste, using their DIY kits means you only buy what you need to make a particular dish. These six top-selling dishes are now available from Ocado or directly from their website.
“This is the first time that we’ve had any packaging printed and we weren’t quite sure how everything worked. It was all explained to us perfectly and Alexir were happy to deal with our designers direct so that everything was well prepared. We couldn’t get down to Kent to watch our packaging roll off the press (even with the promise of a lovely lunch to celebrate!) so I asked if I could be sent some photos for our scrap book – Alexir were more than happy to oblige! The packaging was delivered on time with great professionalism. There’s something wonderfully refreshing about a big company that makes sure that all of its customers, regardless of size, get a service tailored to suit them. I was told that Alexir were the best in the business – and they are!”