Digital Prototypes For New Product Launches

Producing packaging prototypes can be taxing but it is often seen as something that is essential in bringing a new product to the market.

Digitally printing folding cartons now means that the packaging design market can easily produce full 3D prototypes in much smaller quantities.

Clients and retailers want to see how the brand image will be portrayed before the final packages are produced, as these are often large volumes. Digital printing folding cartons now means that the packaging design market can easily produce full 3D prototypes in much smaller quantities. This enables brand owners to review designs multiple times with multiple design concepts, without the restrictions of traditionally-produced prototypes, which are often expensive and not produced by expert carton manufacturers.

We recently worked with dessert specialists Gü who are an innovative and passionate company offering deliciously high quality desserts in modern, elegant packaging. The Alexir Partnership’s new digital division worked with Gü to create a range of new innovative sample cartons and produced a short run of sample packs for their new range of Tartlets in order to launch into the retailers in September 2015.

Bridge the gap..

Digital printing for folding box board is ideal to bridge the gap between conventional printing methods and sample making. It is widely recognised that the origination costs using general lithography printing makes sample prototypes creating a cost-prohibitive exercise and is generally out-of-reach to many brand owners.

Rosie Howgill of Gü Puds said,

“We are very happy with the speed and the quality of the digital mock-ups from Alexir’s Partnerships new digital press”.

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