The Alexir Partnership is helping premium retail brands grow and diversify with a Xerox & TRESU digital print and coating workflow.
The Alexir Partnership became the first major supplier in the UK with an inline solution for digitally printed folding cartons when it installed the four-colour Xerox iGen 4 sheet-fed digital printer with a TRESU Pinta coater integrated inline in 2015. Complementing an existing offset workflow the integrated single-pass digital printing coating line is capable of up to 110 sheets per minute and printing cartons up to 610 microns thickness. This enables printing on-demand with low origination costs and low order quantities.
Alexir’s digital division has become a self-sufficient unit employing six full-time staff. As Claire Summersby, Marketing Manager at the Alexir Partnership explains, it is meeting the growing demand for short production runs: “Our Xerox – TRESU printing and coating line is filling a vital gap between one and five thousand units, which we were unable to offer before. For brand owners it provides a much faster route to market, allowing us to offer high-value services, like on-demand sample printing, personalised prints and multiple variations of a brand. It has attracted significant business from small market players and provided start-up companies with a springboard for growth. Furthermore, we are increasingly supporting marketing departments of larger brand-owners, by developing promotional campaigns.”
Dragonfly Tea, based in Newbury UK, is benefiting from the cost-effectiveness and flexibility of Alexir Partnership’s digital carton service for its range of speciality black, green, white and caffeine-free tea sachets that are sold across the EU.
“Digital is ideal for Dragonfly Tea as we can easily amend the graphics files to accommodate the numerous flavours, regular changes to ingredients and multiple language versions,” Ms Summersby said. “Our ability to supply exact amounts of small quantities at short notice reduces inventory levels, reducing costs as well as the risk of stock going out of date and having to be scrapped”.