Creating packaging prototypes can be tricky but it is often seen as a necessary evil. Clients want to see how their brand image will be presented..
Creating packaging prototypes can be tricky but it is often seen as a necessary evil. Clients want to see how their brand image will be presented before the final packages are produced, as these are often large volumes. Digital printing in folding board now means that the packaging design market can easily produce 3D prototypes in much smaller quantities. This enables brand owners to review designs multiple times with multiple design concepts, without the restrictions of traditionally-produced prototypes, which are often expensive and not produced by expert carton manufacturers.
We recently worked with olive experts OLOVES who are a young, friendly, fun-loving and food-mad company offering deliciously high quality pitted olives in delightful packaging. The Alexir Partnership’s new digital division worked with OLOVES to create a range of new innovative sample cartons and produced a short run of snack packs for their olive pouches in order to launch into the US market.
Digital printing for folding box board is ideal to bridge the gap between conventional printing methods and sample making. It is widely recognised that the origination costs using general lithography printing makes sample creating a cost-prohibitive exercise and is generally out-of-reach to SMEs.
“Presenting packaging concepts on folding box board has always been a challenge but retailers are always keen to see how the final pack will look. We printed the OLOVES snack packs digitally and produced impressive 3D prototypes that look like the real thing. This will drive decisions and ultimately help move products to market faster”.
Contact us now if you would like a quote for your NPD samples and prototyping.