Case Study:
Virgin Atlantic Mile High Tea

How would you like a Cream Tea on your next Virgin flight thousands of miles up in the sky?

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Brief

The famous p√Ętissier and chef Eric Lanlard was commissioned by Virgin Atlantic to deliver a truly special version of a cream tea for their long-haul flights. The airline supplier contacted our Digital department and briefed them to design and manufacture an attractive and functional pack for a small run, in a very short space of time, to be trialled on one of their flights.

Challenges

The cartons needed to be printed on both sides of the board and then had to be nested, which added not only to the manufacturing process but also to the timelines.

Results

The initial trials were successful and resulted in a further larger order in Digital to hit the necessary deadlines. The work has now transferred over to the offset presses as the quantities have increased considerably. There has recently been another promotional small run of these cartons but this time with a Star Wars design.

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