Our Todhunter brand is featured in the Christmas edition of BBC Good Food Magazine
The BBC Good Food editorial team approached our Gifting division after searching online for a premium food and hamper company. They were looking for a gifting proposition that would align with their Good Food brand at this festive time of the year. It was especially important to find a brand that would be the perfect fit for their audience.
The BBC Good Food magazine is one of the UK’s most trusted food brands with a readership of 2.3 million. It also shares similar brand values to Todhunter with a matching target profile. It is family orientated and targets those who love great quality food at the heart of their home and entertaining. With an average age of 41 years old, 79% female (customer profile ABC1) our brand appeals to those who like to gift a little bit of luxury. Our beautiful baskets also make a stylish statement around any home which appeals to their customer profile too!
Our ‘Snow Place Like Home’ family Christmas hamper seemed like the perfect gift to feature – it really has something for all! Spend Christmas Eve preparing Grandma Wild’s Tree Decorating Biscuits with the children then pop some Hamlets Snow Mallows into your hot chocolate and get cosy. As the night draws in, the grown-ups can spoil themselves with Organic Prosecco and a fabulous array of treats, including Gnaw Chocolate Buttons and Yorkshire Popcorn!
This is the first time Todhunter England has a been national focus and hopefully gives us the platform to reach a wider audience to showcase our fantastic Christmas Food Gifts and Hampers collection.
If you would like to buy the featured hamper please click here to be taken straight through to the page on the website.