Case Study:
Dr. Oetker

An eye-catching shape and design to appeal to the young bakers.

  • 20200302-ASB_3418
  • 20200302-ASB_3419
  • Dino


One of our customers was looking to add value and fun to their range, with special appeal to children. In particular they wanted to encourage young bakers by using well-known animal heads to catch their attention.


The model heads were designed in the UK and were based around a one-piece unit which would be manufactured using injection moulding. However, this process normally comprises two parts to enable the cap to screw securely onto the small container. Therefore, the challenge was to adapt the tooling to manufacture a one-piece unit that fitted the thread of the container.


Both the Unicorn and Dinosaur figures have met the expectations of the customer and the consumer. The high quality look enhances the cake decorations inside and they are the perfect extension to a brand’s range providing an additional revenue stream.