McCormick & Company have partnered with Grupo Herdez, Mexico’s number one salsa brand, to disrupt the Mexican retail food category in the UK.
Various divisions of the Partnership helped McCormick to achieve their goals.
Alexir Creative designed the cartons, while Alexir International designed and supplied the trays, ensuring everything was fit for purpose.
Working towards a very tight launch deadline, Alexir Co-Packers were challenged with managing the supply chain with the McCormick team and packing the taco kits. Alexir Co-Packers took on the challenge and successfully delivered everything on time with the kits launching in more than 500 Tesco stores as planned.
The taco kits aim to provide consumers with the inspiration to enjoy a taste of the true flavours of Mexico in their own homes.
Whether you choose to be transported with the zingy flavours of the Yucatan on the East Coast, or the smoky flavours of Oaxaca on the West Coast or even the street food flavours of Mexico City, there is a delicious tasting experience for everyone.
The Alexir Partnership provided speed to market and ease as McCormick only had to deal with one company to manage both the packaging and the co-packing.