Newsworthy Snippets from the Alexir Team – April 2021

It’s springtime and we have had some exciting new projects to talk about on our social media platforms. Here’s a chance to catch up on our news.

Sicin Sasta and the 8-sided Halopack

The new chicken brand ‘Sicin Sasta’ has launched this month into the multiple retailers in southern Ireland using our 8-sided Halopack. This airtight board tray has been designed with ‘angled’ corners to mimic the rounded edges of a black plastic tray which then negates the need for new machinery and tooling.

This 8-sided Halopack runs efficiently on the customer’s existing production lines and has saved 81% of plastic by replacing the previous tray material with board.

We have also added a new offer for the foodservice industry who are looking for smaller quantities of our airtight board trays. With the current growth in online food deliveries many business owners need to transfer food safely from the kitchen to their customers in branded packaging. We can now offer bespoke printed trays and film lidding material in small volumes which will give your customer a great packaging experience and enhance their dine-at-home occasion.

A revamp for Blue Earth

Blue Earth Foods were keen to revamp the design on their packaging sleeves for their range of King Prawns. There were 14 different SKUs which needed to clearly show the customer that there were a variety of flavours. The original brand assets were supplied by their design studio and our graphic designer adapted and enhanced them to modernise the packaging design whilst maintaining consistency of the brand’s identity. The final range looks clean, modern and vibrant and all 14 designs complement each other perfectly. Great job!

Rokit Tea's cartons

Looking for premium quality tea cartons with a very tight deadline, the team at Rokit Health came to our Digital department for help with their new range of herbal teas.

The Digital department’s production lead-time of 7 -10 days meant that there were able to turn around 12,000 cartons, across multiple designs, in the desired timeframe. Furthermore, to help the customer work more efficiently, our Digital department adjusted the dimensions of the requested cartons slightly to fit two carton profiles on the print sheet thereby reducing materials and cost.

One very happy customer!

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