Christmas All Wrapped Up
Sweet Treat
Selection Gift
A perfect celebration of the festive season
This gift is truly a deliciously easy way to get Christmas all wrapped up.
The Challenge
The Christmas All Wrapped Up Sweet Treat Selection gift was developed as an easy pick-up, ready-to-give Christmas gift, designed to appeal to a broad audience, while still feeling festive, premium and affordable.
Bringing the concept to life, however, was far from straightforward…
The project received approval later than planned, which significantly compressed both development and production timelines. At the same time, the hamper needed to meet a significantly tight price point without compromising on quality, presentation or consumer appeal. Complexities were further increased as the project relied on coordination across 13 different suppliers, all of whom needed to be aligned quickly to meet critical deadlines.
Despite all these challenges, we got to work.
Requirements:
The Solution
The team at Alexir Gifting moved quickly to turn the concept into a commercially viable, beautifully presented Christmas gift.
Overcoming the challenges meant fast-tracking communication with all suppliers to lock in specifications and key dates and carefully coordinating product deliveries to meet production schedules. The packaging was printed at Alexir, therefore artwork approvals and print schedules were streamlined smoothly to secure print capacity.
Sourcing was also adjusted where necessary to protect both timelines and costs, and compliance and documentation across all components were closely monitored to keep the project on track.
When it came to the design and development of the hamper, every decision was made with gifting in mind. The compact profile and integrated carry handle were carefully developed to make the gift easy to pick up, carry and present without the need for additional wrapping.
The colour palette leaned into bold, ultra-Christmassy tones, brought to life through premium foiling and finishes that elevated its overall look and feel, ensuring a strong festive appeal and standout presence at first glance.
Choosing the right mix of products was also key to transforming the gift from a collection of treats into a complete gifting experience. A selection of thoughtfully chosen festive favourites was carefully sourced to appeal to a broad range of tastes, while still feeling indulgent, seasonal and special to the occasion rather than every day.
This included luxury mince pies from Grandma Wild’s, deliciously moreish oat crumbles from Reids, heavenly chocolatey truffles from Monty Bonjangles and much more…perfect for sharing.
Together, the design, materials and product assortment created a cohesive, standout gift that delivered strong festive impact at an accessible price point.
The result
Overall, the project was delivered on time and within the required price point, despite late approval and the complexity of coordinating a 13-supplier supply chain. Effective planning and coordination also ensured a seamless packing and dispatch process, even within the shortened schedule.
Packed with a tempting selection of seasonal treats, the finished gift delivered the strong visual appeal and gifting experience envisaged from the outset, offering something for everyone to enjoy.
Now available on the Todhunter website, the Christmas All Wrapped Up Sweet Treat Selection Hamper is the epitome of Christmas…all wrapped up!
Divisions involved & discover Todhunter
This partnership provided the opportunity to demonstrate the strengths of our gifting offering
Produced high-quality packaging for the gift.
Whether you’re gifting across the miles or delivering a moment of celebration closer to home, you’ll find something for every occasion in our Luxury Gift Collection.
A note from our team
Your gift deserves to
We have the people, the prowess and the power to make it happen.
Send us your enquiry.
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