KMI Brands
Ted Baker Luxury Set
A fast-turnaround project
When a luxury brand needs a packaging redesign quickly, Alexir Partnership delivers.
The challenge
KMI Brands develops, markets and distributes award-winning beauty and wellness brands. Its portfolio includes both owned and licensed brands, including Ted Baker, and they cover a range of product categories such as fragrance, skincare, wellness and cosmetics.
KMI approached Alexir with a significant challenge….
A last-minute redesign request from them meant a luxury Ted Baker gift set, designed to showcase three fragrances, required changes to both the pack structure and visual presentation.
With only one week available to rework the size, look and feel of the set, the pressure was on to deliver a premium solution that reflected the quality of the Ted Baker brand, while ensuring the gift set was visually impressive, cost-effective to produce and robust enough to protect the products.
Requirements:
The solution
Our design and production teams quickly got to work to develop a completely revised packaging solution within the tight deadline. Crownboard Prestige was selected to provide the strength and protection needed to keep the products secure during transit, ensuring they would arrive on shelf in perfect condition and maintain their premium presentation.
Alexir Creative produced a superbly creative, quick to assemble, printed fitting, a standout feature of the redesign. This was engineered to securely hold the three fragrances in place and create a striking ‘wow’ moment when the gift set was opened. It’s efficient design also enabled quick assembly, providing a cost-effective solution for the client.
Alongside this, the team created a cleverly engineered closure mechanism that featured a tamper-evident element, which also added an extra level of interaction for the consumer when opening the set. KMI were so impressed by this, we are using it on further gift sets of this nature.
Alexir Packaging then printed the stunning imagery on the pack using a four-colour process, complemented by a specially matched Ted Baker pink accent colour. The gift was enhanced with elegant black borders and our inline spot UV gloss, creating a high-end finish. The cutting a creasing process was executed with exceptional accuracy to achieve the perfectly defined borders with no noticeable movement around the products seated within them.
A Closer Look at the Internal Fitting
The result
In the end Alexir delivered a perfectly crafted luxury gift set with strong shelf appeal and a befitting premium look and feel for the Ted Baker brand.
The finished pack not only showcased the three fragrances beautifully but also provided an engaging unboxing experience for consumers. The redesign was received exceptionally well by KMI brands with the team describing it as one of the nicest gift sets they’d ever created.
Ultimately the project, delivered on time and to an exceptional standard, demonstrated Alexir’s expertise in providing highly creative, quality packaging for the luxury packaging market.
Divisions involved
This partnership provided the opportunity to demonstrate the strengths of our departments.
Led the structural design, engineering both the internal fittings and closure mechanism.
Printed and produced the packs.
A note from our team
Your product deserves to
We have the people, the prowess and the power to make it happen.
Send us your enquiry.
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