Ancient + Brave
bespoke cartons
Packaging that lives up to the product
Raising the bar for Ancient + Brave’s wellness jars
When you team up with Alexir, it means your packaging can be as good as your product inside.
The challenge
Ancient + Brave has built its reputation on high-performance premium products, which combine sustainably sourced collagen, blends and supplements designed to fit seamlessly into the daily rituals of consumers. As a certified B corporation, the brand already demonstrates a strong commitment to eco-conscious packaging. However, the ambition for this project was to push those standards even further.
The challenge was to create a brand-new carton design for their food supplement jars, one that would elevate the brand’s online and shelf presence, while remaining true to its sustainability ethos.
As a long-standing partner of Alexir’s Digital team, the brief was met with enthusiasm, presenting an exciting opportunity for them to get stuck into.
Requirements:
The solution
Bringing the project to life firstly meant the Alexir Creative team had to interpret the brief and turn the initial concept into a white sample. This established the structure and form before it was passed to the Digital team.
Fibreboard was selected as the material of choice, supporting the brand’s ongoing commitment to recyclable packaging. Alexir’s digital team then explored a range of fresh colour options for the packaging, trialling and refining them ahead of production to ensure they felt true to the brand’s identity. The final colours chosen were shades of blue, green and burgundy. A soft touch varnish was added for a premium feel, and the cartons were finished with a fine-detailing foiling to match their existing product range.
The result
The resulting 5 SKU range includes ‘True Nightcap (180g and 90g), True Hydration (180g & 90g) and Radiant Collagyn’. The cartons Alexir created reflect the premium quality of the food supplements inside and they come together to form a cohesive, elevated range ready for the modern wellness market.
Divisions involved
This project is a perfect example of how we can elevate your brand's presence through packaging.
Created white sample structures representing the carton design.
Printed the artwork on to the cartons.
Testimonial
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