Pukka
Matcha Tea Tins
Small tin, big impact
Crafting and co-packing the perfect matcha pack
The challenge
Pukka Herbs is a premium wellness brand specialising in organic herbal teas, lattes and supplements inspired by Ayurvedic principles. When launching its new matcha tea range, Pukka required a partner that could deliver both a premium packaging solution and a seamless co-packing service, helping to streamline the product’s route to market, while protecting the delicate matcha powder and reflecting the brand, and drink’s, premium positioning.
Matcha is highly sensitive to air, light and moisture, making effective storage essential to maintain freshness and quality. Pukka approached Alexir to develop a bespoke resealable tin and provide the co-packing expertise needed to efficiently pack and prepare the product for retail. The tin needed to securely store their individual matcha pouches and provide consumers with a practical, reusable container for use at home or in the office.
With more than 10 years of experience working with Pukka, we were the ideal partner to bring this project to life.
Requirements:
The solution
Pukka’s tins needed to be unique in shape and size, reinforce distinctive branding elements and have a premium look and finish. Following the brief, Alexir’s divisions quickly got to work.
Alexir International managed the sourcing of the tin, label and print production, working closely with Pukka’s design team. A key feature was the inclusion of Pukka’s signature helix artwork on the label, helping to create a strong visual link to the brand. Alexir Co-Packing not only led the testing and development of the product but also managed the end-to-end supply chain required to bring it to market. This involved buying in the matcha, managing the blending process and packing the finished product, all under organic accreditation. Finally, Alexir Packaging then created the shelf-ready packaging for display in store.
Sustainability was an important consideration throughout the project. The tins support Pukka’s commitment to sourcing packaging solutions that align with their environmental values. The reusable design encourages consumers to continue using the packaging beyond its initial purpose. The tin and lid are also recyclable, while the inner matcha pouch can be recycled in stores. Finally, the shelf-ready packaging is made from recyclable fluted board.
The result
The finished range includes three SKUs, including Tulsi Lemon Matcha and Vanilla Chai Matcha. Each design uses flavour-specific illustrations to help consumers easily distinguish between the variations. For example, the Tulsi lemon Matcha tin features lemon peel artwork, while the Vanilla Chai incorporates the vanilla flower. A soft touch varnish was applied to enhance the premium feel and experience for consumers.
Ultimately, the project was a success and Pukka was delighted with the outcome. Through our packaging expertise and co-packing capabilities, we delivered a full turnkey solution that supported the brand from concept to shelf. The finished tins deliver a strong, premium on-shelf presence and, as a brand that is often purchased for gifting, Pukka can utilise the tins in future gifting opportunities.
Divisions involved
This partnership provided the opportunity to demonstrate the strengths of our sourcing, packaging and co-packing departments.
Sourced the tin, label and print production.
Managed the end-to-end supply chain solution for the matcha range.
Created the shelf-ready packaging (SRP).
A Closer Look at the SRP
Alexir Packaging developed the three SRPs, helping the tins further stand out on shelf.
Made from fluted board, each SRP features artwork that matches the corresponding tin flavour.
A note from our team
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